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Here I found some cool stuff related to online shopping. Most of them predict that AR(augmented reality) will be the new trend for next generation shopping experience. As of now some S. Korean websites are offering virtual store experience with 360 videos of the products.
http://www.merchact.com/the-future-of-online-shopping/
https://www.youtube.com/watch?v=TbEznWDvArY
http://www.merchact.com/the-future-of-online-shopping/
https://www.youtube.com/watch?v=TbEznWDvArY