The broker would react allergically ;-).
One experience from my past: on expiry day I sold naked calls on BHP (that is from my young and stupid days). Then the whole day I was watching and hoping and praying that BHP won't go over resistance. It didn't and I made a few hundred bucks. Still, this is something I'll never do again. Too stressful, too risky.
So what I'm saying is this: when you are short naked options, be damn sure you exit those positions in a timely fashion when the stock gets close to your strike. There are countless stories of people who lost their last shirts doing unprotected naked calls (i.e. it might work most of the time but one bad trade can kill you).
Cheers, Emil