if the total sum of outstanding shares equals the total company, how is it possible to create more shares and then sell them to increase shareholder equity?
So the total company used to be represented by 1 Million shares, so the owner of those 1 Million shares owned 100% of the company, But after the issue of the new 1 Million shares increases the total number of shares to 2 Million, the owners of the original 1 Million only own 50% of the company.
Picture this,
You own a pizza shop, your total ownership interest is represented by 100 shares, But even though your pizza shop has all the equipment, it is about to go bankrupt because you have no cash to buy stock or hire staff.
So I come to your aid, you do a capital raising where I inject $200,000 into the pizza shops bank account and the pizza shop company issues me 100 new shares, so now there are 200 shares existing, which are your original 100 and the 100 new ones issued to me, You no longer own 100% of the pizza shop, we now own 50% each, of the new larger enterprise that has $200,000 in the bank.
We Take the $200,000 buy all the stock we need, hire staff, buy uniforms, and pay for a local advertising campaign, Hopefully the business comes good, and you own a 50% interest in a successful enterprise rather than 100% of a bankrupt one.