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megla said:watching here too. cant see why it would be going up...!
Pardon my ignorance but who is Wiseowl (did a quick google, but nothing interesting)
Poked its head above 10 cents. We could see more of this one in the near future.
And the usual run up/breakout with volume prior to the news
(click to expand)
Any thoughts about this one? a lot of chatter on hc and article there about a buyer for the company at a much higher price. I dont know how real this company is so looking for some ideas before I buy. cheers
Mobile Embrace sees interest in advertising unit as focus remains on payments, MD says
Mobile Embrace (MBE:AU), an Australian mobile payments and mobile advertising company, has had informal interest in its m-advertising business 4th Screen Advertising Australia, said MD Neil Wiles.
It is not in any discussions and has no plans to initiate a sale process at the moment, Wiles said. However, the mobile advertising space is currently seeing a lot of consolidation and so 4th Screen Advertising Australia could attract offers from larger players.
Wiles also added that Mobile Embrace’s focus is to expand its mobile payments business, Convey, into the US and other markets including Southeast Asia. Its trading desk will be run out of Sydney so it does not need a presence in international markets but has appointed a global markets manager to drive market entry.
4th Screen Advertising Australia was set up with 4th Screen Advertising UK and contributes some 25% of Mobile Embrace’s total revenue of AUD 12.2m (USD 11.4m) and total EBITDA of 0.85m. Last year, 4th Screen Advertising UK was acquired by Norwegian mobile browser company Opera Software. Prior to the sale, 4th Screen Advertising Australia’s relationship had evolved to become a marketing and technology partnership with Mobile Embrace retaining 100%. Opera also bought San Mateo, CA-based AdMarvel in 2010. In April this year, Baltimore, MA-based Millennial Media (MM:NYSE) bought Jumptap, in a deal valuing 22.5% of the company at USD 209m.
Deals in the space tend to be on multiples of revenue, Wiles said, citing Mountain View, CA-based Google’s (GOOG:NASDAQ) 2009 purchase of Admob for USD 750m, at a net revenue multiple of 18.8X; Cupertino, CA-based Apple’s (AAPL:NASDAQ) 2010 purchase of Quattro Wireless for USD 275m, at a net revenue multiple 13.1X; and Singtel’s (ST:SGX) purchase this September of Amobee for USD 321m, at a net revenue multiple of 10.7X.
Mobile Embrace’s market cap has increased from some AUD 17m in August this year to AUD 62m now. Wiles attributed this to a correction on its valuation, to its growth in revenue and profit, and to significant growth and growth projections for the mobile industry including mobile payments and transacting.
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