Personally, I'm very skeptical of any number reported by management that isn't IFRS-compliant (or US/UK GAAP). I'm sure there are specific situations where a number prepared in another way makes sense to help assess a company, but the number of times where its subsequently gone wrong for investors makes it a red flag for me.
Accounting standards exist for a reason. They don't always make sense, and in a one-size-fits-all solution there will always be winners and losers but as dividends to shareholders are usually limited by IFRS retained profits, it doesn't help much for shareholders anyway.
Having said that, Market Consistent Embedded Value used by many life insurers is generally OK, despite not being very market consistent at all.