I always allow a drop after exdiv of dividend + franking credit, it varies accordingly to market fluctuations. i.e if it bearish then it is closer to the div + fc, if it is bullish then it might drop much less than the dividend.
So to be on the safe side, because it affects my margin lending ratios, I allow for the worst....but it is really unknown exactly.
Examples of stocks that were exdiv today: XAO down 12.4, XJO down 16.92
MBL - div 90.0 + fc 34.71 = 124.71/share........drop today 158.0
NAB - div 83.0 + fc 28.46 = 111.46/share........drop today 69.0
RIN - div 14.0 + fc 3.60 = 17.60/share..........drop today 26.0