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- 27 June 2010
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"We see Booktopia as a lower risk option for investors wanting to continue to play the online retail penetration story, trading at a reasonable discount to online/e-commerce peers," Morgans' Anthony Porto said.
Among the other factors supporting the online bookseller are the strength of operating metrics such as traffic growth, conversion rates, and gross margins, Mr Porto said.
and the first 20 months?How did we go on first 2 days on market? ($2.30 Issue Price)
and the first 20 months?
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Booktopia’s sales rose 7.5 per cent to $240 million, almost double those in 2019, books shipped increased by 4 per cent and average order value and average customer spend went up 6 per cent.
However, heavy investment in marketing and fulfilment centre staff led to higher costs per unit. Underlying earnings fell 55 per cent to $6.2 million and the group reported a net loss of $15.1 million.
Former CFO Geoff Stalley, who is acting CEO after the “removal” of founder Tony Nash, is culling staff and cutting costs “to better align the cost base with the future growth trajectory”.
Stalley says that while online shopping has been widely accepted, consumer expectations have changed and it is becoming increasingly expensive to acquire customers through digital channels, making physical footprints more important.
I have twice looked at buying bookshops, each in different large Australian provincial cities with universities. Their demographics consisted of rich overly thin and also overly obese lady readers, pseuds, literati, students, young mothers and children and the other panoply of human life necessary for a thriving business selling papyri to the masses.Booktopia’s sales rose 7.5 per cent to $240 million, almost double those in 2019, books shipped increased by 4 per cent and average order value and average customer spend went up 6 per cent.
However, heavy investment in marketing and fulfilment centre staff led to higher costs per unit. Underlying earnings fell 55 per cent to $6.2 million and the group reported a net loss of $15.1 million.
Former CFO Geoff Stalley, who is acting CEO after the “removal” of founder Tony Nash, is culling staff and cutting costs “to better align the cost base with the future growth trajectory”.
Stalley says that while online shopping has been widely accepted, consumer expectations have changed and it is becoming increasingly expensive to acquire customers through digital channels, making physical footprints more important.
What a shame. It’s a difficult gig selling books.
gg
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