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Everyday businesses that happen to be listed on the ASX (that you didn't know about)

Discussion in 'ASX Stock Chat' started by TPI, Jul 19, 2014.

  1. TPI

    TPI

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    Hi,

    Are there any businesses where you use their products or services regularly in your daily life that you have later found out are listed on the ASX?

    Has this convinced you to buy shares in them?

    Eg. The 2 pizza shops closest to my house are Crust and Pizza Capers, both are owned by Retail Food Group (RFG).

    The pet shop where I buy cat food and cat litter crystals for my cat is called Pet Barn, which is owned by Greencross Vets (GXL).

    Every 6 months or so my wife would go handbag shopping and the best quality and looking ones she liked, without paying the premiums for Louis Vitton or Prada, were usually at Oroton - owned by Oroton Group (ORL).

    In my SMSF I currently hold RFG as a long-term hold, GXL is currently held but maybe sold depending on a few variables, and ORL was held in the past but sold last year.

    Any others that people can share?

    Apart from the obvious household name large cap stocks.
     
  2. waimate01

    waimate01

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    Re: Everyday businesses that happen to be listed on the ASX (that you didn't know abo

    My 13 year old daughter loves shopping at Smiggle, so a few years back I bought some PMV as an educational tool for her. I show her the dividend statements when they arrive and we have a good look through the annual report (which we get in hardcopy) and I explain what it all means and that these be-suited balding gentlemen who look like "bosses" are actually our employees. Whenever we pass a Smiggle, we discuss whether the shop is still cool and whether it's being run well and is full of customers. We discuss the share price about twice per year.

    It's a slowly-slowly thing, but it's having some benefit. One day she asked me how someone even buys shares, so next time I was transacting I called her in to watch. Another day she asked me how someone could find out how much profit Apple makes.

    Without the "everyday" aspect, the education would be an uphill battle.
     
  3. ROE

    ROE

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    Re: Everyday businesses that happen to be listed on the ASX (that you didn't know abo

    Most of my stock I bought are from my daily life observation or stuff my kids like or their friend used.
    fairly simple exercise all you have to do is check them out, if the business model and number stack up buy else just ignore and move on

    I would have bought Lego company long time ago if it was a listed company alas it was a private company and they has becomes the world largest toy maker and my kids would have all the lego they want for free by now :)
    their margin and return on capital is just of this planet..

    I recently bought ORL but it on my watch list for maybe 3-4 years, my kids like their sunnies and hand bags the price come down justified the price I want to pay.

    RFG my kids like Michel stuff

    Stuff you see and like has a decent probability other people may like as well and has market that can get to mass population and FMCG comes into play and these are stocks I like best.

    Other stuff I picked up are from general conversation.. I picked up NVT when it was called IBT education because I was talking to an oversea student and found out they went via IBT and they have to pre-paid their course 6-12 months in advance .. FLT I just see them every where in the mall etc..

    other than that I pick up business from reading AFR papers and general every day reading
    too easy nothing really too hard just required a bit of patient and due diligent
     
  4. brty

    brty

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    Re: Everyday businesses that happen to be listed on the ASX (that you didn't know abo

    A lot of this everyday business type of investing is covered in Peter Lynch's One Up on Wall Street, a very good read.
    It is basically about keeping your eyes open whenever you are out and about. Look at what people are doing, where they are shopping etc, then invest if the market undervalues your perception of the popularity/growth of that business.
     
  5. skc

    skc Goldmember

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    Re: Everyday businesses that happen to be listed on the ASX (that you didn't know abo

    Great stuff. :xyxthumbs. I will steal your ideas when my daughters turn 10.

    A few other example of everyday businesses... (some good, some not so good)

    PRY - GP super clinics
    ONT - 1300 Smile dental franchises
    VRL - Greater Union cinemas
    AHD - Event cinemas
    AAD - Dreamworld on the Gold Coast
    APE/AHE - car dealerships
    SXL/MRN - radio stations
     
  6. So_Cynical

    So_Cynical The Contrarian Averager

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    Re: Everyday businesses that happen to be listed on the ASX (that you didn't know abo

    PFL - Patties Foods ~ 4 and 20 pies etc.
    CKY - Collins foods ~ Sizzler and 100 or so KFC joints.
    GLB - Globe ~ Skate/street wear and accessory's.
    RIC - Ridley ~ Cobber dog food.
    CKL - Colorpak ~ every second color printed carton you touch.
     
  7. Serpentis

    Serpentis

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    Re: Everyday businesses that happen to be listed on the ASX (that you didn't know abo

    I'm a fan of Yates Gardening products. I've had issues from products of other brands, but never Yates. I remember looking it up and finding it's a brand of DuluxGroup (DLX). Selley's is another popular brand that DuluxGroup own. It's on my "buy if it drops" watchlist.
     
  8. TPI

    TPI

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    Re: Everyday businesses that happen to be listed on the ASX (that you didn't know abo

    Thanks for all the posts so far.

    Applying a good dose of common sense to stock picking seems like a logical approach to me.

    Investing in things you use in your daily life or are familiar with and can understand easily would also seem to help in tilting the odds in your favour.

    ROE, I am also into FMCG stocks just like you say.

    brty, thanks I have ordered Peter Lynch's book for further reading.
     
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