- 11 January 2016
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Conversational commerce has been around since 2015, when by Chris Messina, the inventor of the hashtag, mentioned it in a short post on the Medium website. It is a simple concept really.
Conversational commerce is about putting the conversation back into the customer experience.
The catch is, this is done via messaging services and technological means.
That’s not to say you shouldn’t have a conversation with your customers if they walk into your bricks and mortar store, however you should consider a tech function that also makes it easy for customers to relate to who you are what you are selling.
We now live in an era where communication is a technological experience, so it makes sense that conversational commerce is at the forefront of commercial thinking.
The increased use of messaging services have been proven to coincide with or improve the sales process as it enables customers to interact with businesses via chatting conversations instead of direct calls.
Customers generally interact via messaging and chat apps like Facebook Messenger, WhatsApp, or WeChat.
ASX listed Crowd Media (ASX: CM8) is a tech-based, vertically integrated social commerce business selling unique state-of-the-art products and services that are integral to the lives of its customers......
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