Can we put our heads together to help the newbies on this forum?
1) Do not fall in love with a stock. All sorts of feel-good reports and your own blind faith will keep you in a losing stock.
2) Do not buy (or hold) a stock in a downtrend ..... EVER.
3) Cut your losses early and do everything you can to preserve your capital.
4) Have a trading / investing plan that is proven.
I'll just stick with those for the moment and let the more knowledgeable add to the list to assist the newbies.