In the past 52 weeks, share prices have been bracketed by a low of $299.33 and a high of $696.44
now from the technical side we can see the picture:
break down 537 $ will send Amazon share to 420+_$
while the breakup 623$ will send the prices higher
my guess from the charts that we are going to see 420+_ $ area
Now we need to focus on the 530-560 area, bounce there could give us better entering point to short amazon again, break above 587 will open the door to high levels

Click image for larger version. 

Name:	AMAZ.jpg 
Views:	36 
Size:	135.1 KB 
ID:	65909