Pureprofile is a Profile marketing and insights technology company which provides a platform that enables consumers to create and manage their online Profiles – and rewards them for doing so.
Pureprofile then enriches these Profiles – for example by combining membership details, surveys and research, sampling and tracking with a suite of big data applications.
Pureprofile then monetises these Profiles with global brands, market researchers, publishers and advertisers. Pureprofile's data enables its clients to match surveys and marketing messages that are directly relevant to those people.
It is anticipated that PPL will list on the ASX on 29 July 2015.