While activity of the e-kiosk project in China has been substantially wound down due to unfavourable government policies, the venture established a firm market presence in China for the Group and has
provided a solid platform for the Asian Business Division to conduct business within. Notwithstanding
the positive relationships developed through the e-Kiosk project, the ability of the Group to access popular Australian wines have also been advantageous to the business. With this leverage under our belt, the
Group has started to export Australian wine to China through the Asian Business Division and new entities such as Wine Power Pty Ltd and Wine Power Pte Ltd had been established through the year in
order to facilitate the expanding business and its growing operations
In addition, the Group through its new entity Wine Power Pty Ltd released its very own range of red and white wines '8 Eagles' into the emerging Asia wine market. 8 Eagles was developed after thorough consideration of factors such as favourable palates of Asian consumers, acceptable price ranges and packaging preferences to the target audience. This information was crucial in developing a range of wines specific to the target markets’ palates and to develop suitable branding into the markets the Group is trading in and have plans to penetrate into, which are currently China, Singapore, Malaysia, Vietnam, Myanmar, Japan, Hong Kong, Macau,Taiwan and Korea.