I've been searching for a pair of binoculars to replace my crappy Tasco's which I bought many years ago.
Damn, there is just so much. I've looked at, and through, Swarovski, Lieca, Carl Seisse, Bushnell, Gerber, Pentax and a plethora of others at various price points.
Finally settled on and bought Nikon Monarch 5 10x42 but, by heck, it was a hard slog getting to what I could afford and suited the purpose. Almost as difficult as buying a pair of socks or, , accompanying one of my daughters when they wish to go shopping.