I have a hypothetical question. Let's assume you have the ability to sell a product such as a very practical keyring. Key rings aren't available in Australia. You have no distribution rights and will import from an overseas contact with a landed nett $0.25.
You intend to sell for $0.60 with a view for an RRP of $1.00.
You have no direct competition at this stage, though there is a large national key manufacturer who may well enter the market if your keyring product shows promise as it would compliment their existing line for little outlay.
1. enter the market in a subdued manner with a view to "sneak under the radar" of the large national manufacturer whist slowly building client base and sales.
2. Saturate your well branded product into the market place with the aim to get the jump on the large national manufacturer.
I did say hypothetical, though I would be interested in your thoughts..