Anyone else see the stoush between Swisse and the ABC overall a story run in the first episode of The Checkout ?
Short story is that The Checkout checked out the claims that Swisse made for its Weight Loss products and multi vitamin range. Basically its all BS. (But check it out for yourself..)
Anyway Swisse is outraged and is suing the ABC for defamation. The most obvious result that I can see is that a few million more people might check out the segment and come to the same conclusion - claims for Swisse products have more holes than swiss cheese.
The other thing I learnt was that the TGA Therapeutic Drugs Association is an industry funded body. Certainly explains many questions the segment raised about its operations.
This was the first time I had heard of The Checkout. Had a look at the website site and it is absolutely brilliant. Very satirical, and bitingly funny but an accurate skewering of the sharp practices that manufacturers and advertisers use to separate us from our hard earned cash. (Or alternatively, keep the wheels of industry and progress functioning....)
Just the sort of show a National non-advertising funded broadcaster would have the courage to make.
ABC keeps Swisse segment online despite legal action
Swisse defamation claim for new ABC show
The ABC will keep a disputed segment about a Swisse appetite suppressant on its website, despite it being the subject of legal action.
On March 21, episode 1 of consumer program The Checkout on ABC1 featured a segment on complementary medicines in which Swisse's Ultiboost Appetite Suppressant, which contains an extract from an Indian cactus, was highlighted.
In the segment, presenter Craig Reucassel is seen saying the case of Swisse's product "highlights everything that's wrong with the regulation of natural medicines in Australia"
Read more: http://www.theage.com.au/entertainme...#ixzz2SCfYrg00