I found this great article from the SMH yesterday and wanted to share it:
http://www.smh.com.au/opinion/politi...115-2crip.htmlHave you heard about the trick they use in fruit shops? If they want to make money from a large load of lettuce they divide it into two. They put half in a ''bargain bin'' and charge something like $3 a kilo. They put the other half at the quality end of the store and charge $6. The well-heeled and uncertain pay $6. Those with less money and keener for value pay $3.
It earns the shop much more than if it had just charged $6 (if mightn't have been able to shift all the lettuce) and much more than if it had just charged $3 (rich folks would have kept the extra $3 in their pockets). It also makes more than if the shop had just charged a single price somewhere in between, such as $4.50. Well-off customers would have still hung on the extra dollars and some needy customers would have still been priced out. The technique is called price discrimination. It may be retail's most clever invention, and it's everywhere.
Really an eye-opener for me, and in general just makes me think why we as humans like to divide everything into 'classes'.