Isn't this current campaign by Coles complete nonsense? i.e. they're claiming they will reduce prices of their fruit and vegetables by 50 percent. When questioned they concede it will be selected fruit and vegetables.
We are in peak growing season. Farmers have apparently had good crops and as an obvious result supply is well up and equally obviously ordinary market forces will mean falling prices, something I've noticed for the past several weeks, e.g. beans at $1.99, tomatoes 99 cents.
So aren't Coles being entirely disingenuous and just a bit too tricky to be claiming such falls in price as some special initiative devised by this kind company to make life easier for their valued customers?
Many consumers seem to have been sucked in, saying such as "oh, yes, I'll change to shopping at Coles if they're going to reduce prices so much".
The other thing that gets me is their advertising of specials which claim "Save $2 kg: down from $22 kg to just $20kg" when the last time you say that item advertised it was around $16 kg.
This, of course, is not just Coles. Woolworths and the others do it too.