Apologies if this has been covered before.

How much importance do prospective buyers put in the recommendations of brokers in the daily papers? You know the ones, eg in the Sunday paper will be a couple of buy, sell and hold tips from a couple of reputedly respectable senior analysts. Sometimes their tips might make me research a company that I hadn't considered before, and to be honest, sometimes I have followed through after the proper amount of research and made the appropriate decision. But I have never bought or sold based solely on a few lines in the paper.

The reason I ask is that a stock that was recommended as a buy recently by an analyst in his newspaper column, which I subsequently briefly researched elsewhere, looks absolutely terrible! In a nutshell, it was still in a downward trend, thin volumes, sellers outweighing buyers by about 10 to 1, and no recent good announcements.

Was the analyst ramping???