Trade Me is the market leader in online trading, automotive and real estate classifieds, and is the second largest participant in online employment classifieds in New Zealand. It*also has strong online businesses in accommodation, dating, and group buying. These valuable market positions are the result of Trade Me's large and engaged audience. Trade Me has more than 2.8 million members and in the past year 1.1 million people bought or sold something on Trade Me. As at 30 September 2011, there were 1.8 million listings live onsite.