Is it just me, or has anyone else noticed the sudden outbursts of 7-11 stores pretty much everywhere?
I was walking around the CBD the other day and realised there were three within a few blocks of eachother. Then I realised they have now taken over all Mobil petrol stations (although the petrol is still being supplied by Mobil).
Does anyone have an explanation for the apparent popularity of these stores? From what I can see, most of the items they sell have a significant mark up. For example, a bottle of Gatorade/Powerade costs like $4.50, whereas you could get the same for $2 from Coles or Woolies.
My friend once said their strategy was to get people into their store a few times, by offering a select range of cheap products (like their $1 coffees) which is supposed to get people 'accustomed' to the store, and then hope they will realise the 'convenience' and be willing to pay extra for it.