I'm serious! Why do people invest in Blue Chip shares with their own hard-earned cash, when all they are doing is replicating their own superannuation accounts?
While abiding by the philosophy that you shouldn't invest any money that you can't afford to lose, I am comfortable taking a bit more of a risk with my own money - mind you my super is invested defensively at the moment - but the largest company that I own shares in directly (BKN) is a minnow compared to the institutional standards of TLS, WOW, BHP or the major banks etc. And, I have an interest in several others that might be considered as speculative that superannuation companies wouldn't touch with a barge pole, but to me they have good prospects and are worth the risk.
I can understand the feeling of relative safety that comes from investing in a large solid company like those Blue Chips I mentioned, but if anyone wants to spend their own money on stock like that, why not just put the money into your superannuation account instead?