from yahoo sport:
In an AFL first, West Coast Eagles defender Patrick McGinnity has been suspended for a week for a breach of the AFL's respect and responsibility policy after he made remarks about an opponent's mother.
An investigation was launched after a verbal altercation between McGinnity and Melbourne's Ricky Petterd ahead of half time in Sunday's match at Etihad Stadium.
McGinnity has apologised for his comments and will serve a one-match ban, undergo counselling in relation to the AFL's respect and responsibility policies and be fined $2500.
"I deeply regret the words I used in a verbal altercation on Sunday," McGinnity said.
"The heat of the moment is no excuse for over-stepping the mark and I sincerely apologise to the Melbourne player who my comments were directed at."
While players have been suspended for racial abuse before, it is the first time an AFL player has been suspended for comments about a player's relative.
West Coast reacted quickly to deal with the issue, contacting Melbourne to ensure a resolution in the matter.
"The comments made by Patrick do not reflect the values of our football club and we acted quickly when we became aware of the issue," chief executive officer Trevor Nisbett said.
"We have high standards as a club, which we have continued to enforce in recent years and we are disappointed Patrick stepped outside those guidelines. We will continue to educate our players on their responsibilities around this and other AFL policies."
McGinnity's West Coast team-mate Adam Selwood was called before the AFL Tribunal in 2007 after he was alleged to have made disparaging remarks about the tattoo on Fremantle player Des Headland's arm which bore the image of Headland's daughter.
Selwood was cleared over the matter, while Headland escaped punishment for two striking charges which resulted out of the altercation.
In breaking news, Andrew Demetriou is looking at installing computer chips into players and supporters brains to identify bad thoughts, and impose hefty fines for breaches of conduct.