Topic: Personal social media strategy
I found myself at work a month ago arguing that we didn't have a social media strategy and that our communication methods both internally and externally were stale. Our clients, competitors and staff are all using it and here we are restricting its use during work hours. From this, a social media strategy is being developed by our marketing team to bring us in line with market expectations.
It wasn't until I sat down on the plane on my way to Europe to finish my studies that I considered my personal social media commitment, which has been up until now, non-existent.
Apart from ASF, which I'm not sure I'd class as social media since we all hide behind our cool names and mysterious avatars; I have no facebook, linkedIn, twitter or other blogging profiles. Now this lack of take-up was mostly due to how time-poor I am, working full-time and studying a Masters part-time. When ever my friends managed to shy away from updating their facebook status on their phone and say 'I don't know how you fit it all in', my response was always along the lines of 'I don't have facebook'.
After contemplating my friends activeness on facebook, being called last minute asking where I was because I didn't get the facebook invite and having to rely on my housemates updating me on where we were going out - I started to ponder whether my argument at work, should also apply to my own personal life.
As the topic suggests, what is your 'personal social media strategy'?
For example, how many social media outlets do you use? Do you use them in conjunction with each other? do you impose limitations on these, both transparency and time commitment? How do you manage them?.... etc.
I need a social media presence. Like most linkages - friends, colleagues, acquaintances and family all require regular maintenance. With traditional means partly being replaced by social media, I am still faced with the problem of structuring it so it doesn't become chaotic to manage. I still like the idea of going to my parents for dinner, catching up with friends for coffee and drinking with the boys - doing all this at once over the internet could have consequences. I haven't signed up to any social media as yet and will wait to read responses from yourselves regarding your opinions. Nonetheless, after a bit of research, some contemplation I present my thoughts as follows:
Facebook - Family and friends only. This will be my informal social media outlet.
Submit and join with a high level of restrictions. Facebook will be used to keep in contact with close friends, rather than adding everyone I meet under the sun or girls I kissed in 3rd grade. Features such as 'the wall' where people can add their comments to my page will be turned off so I maintain complete control of my own identity. When I meet a new group of people that are more than likely a 'once off' for a period of time (like now - where I'm with a group from all over the world studying for a month in Europe) a separate group will be created to manage this, so my close friends ability to keep in close contact with me are not discounted by an influx of random once off additions.
LinkedIn - Work colleagues or acquaintances only. This will be my formal social media outlet.
Again, join with a few restrictions. I've always been fond of LinkedIn, but have cringed at its recruitment like feel. Although, to ensure my overall social media strategy works, I need to have something that will compliment facebook. I will use this to build on my personal brand and contacts I have met through my education and work practices. I'll use this to build my professional contact data base.
Twitter - Nil.
I like the idea of twitter more than I actually like it. I'm not interesting enough to warrant providing the world with updates of what I'm doing, but have considered it for receiving concise updates from others. At this stage, I don't believe having twitter will add any significant benefit. It will be interesting to read if anyone (that isn't a celeb) has managed to find value from twitter on a personal level.
Blogs (wordpress, blogspot, etc) - Nil.
Similar to the above, I don't believe blogging will add any value to what I'm trying to achieve. At this stage, forums like ASF provide an outlet to discuss interests with like minded people. Even after finishing uni, I will still be too time poor to maintain an interesting blog worth reading. So a blog outlet will be a no go. Will leave it open for the future...
Email - maintain.
I'll use my personal email account to maintain the proposed outlets. I believe emails have lost their value as a method of communication due to the shear amount we all receive and the likelihood of poor content (advertisements, junk, etc).
By utilizing a combination of Facebook and LinkedIn, I believe I'll be able to separate both formal and informal contact groups, so each linkage does not contaminate the other.
I look forward to hearing what others do.
Apologies if it reads as though I'm blowing social media out of proportion. I'm fortunate enough to live with two good friends and have seen the time it can consume - something I do not want to fall into the trap of.
A face to face coffee or beer will always be my preferential means of communication.