Something I have been thinking about for a while. Not loosing weight, I'm OK there, but on the whole weight loss issue. I strikes me that the whole 'will power' method is highly ineffective. It simply doesn't work. When you see fat people on these TV shows, none of them have not spent every day hating the way their body is. There is all the motivation there to correct their body weight, but this motivation does not materialize into results.
I think it must be totally bizarre being obese during a meal. They sit there, with the big piece of cake in their hand, munching it down and enjoying it, whilst concurrently hating their body. The eating of the cake IS their body. At first glance, this appears to be basic insanity - like a man continuously touching a hot stove and complaining about his hand hurting.
A fat person could fix the problem very simply - I will not eat anything whatsoever until I am a good weight.
However, here in lies the rub. The eating of food is quite obviously not a conscious decision. It is more of an instinct than anything else. The only conscious bit is locating the food. As as fat people often say - when they reduce their food intake their body actually responds with a constant aching pain somewhat like starvation.
This all points to one conclusion - for the obese, the entire weight loss industry is a rort.
The only logical mainstream consumer solution to obesity must be a behaviour modifying drug. This drug must inhibit the hunger sensation. This would solve the issue overnight. An obese person would need only take the drug, which would remove his hunger, until such time as he is satisfied with his weight. Or he could find the dosage required to limit his hunger to the extent that lowers his 'equilibrium weight' (natural weight given food intake and exercise levels).
Which brings us to "why does this drug not exist yet?". The financial reward would be enormous. You could pretty much put any profit margin you wanted on the product. You would think that every medical research lab in the west would have a team on this...