In an interview on 7 September 2010, Jeremy Clarkson said, 'put it this way, he's history as far as we are concerned. He's sacked.' Clarkson also referred to the white Stig as "Sacked Stig" in voiceover narration on his 2010 video The Italian Job, released in mid-November.
On 5 November 2010, the Top Gear website released a video clip about its "Stig Farm", the end of which introduced a new Stig for Top Gear Live. He sports a white helmet and overalls, with black highlights on the shoes, sleeves and shoulders. The video also featured a satire of Collins' autobiography, in which one example of a Stig tries to write a book on a computer, before proceeding to correct one of its numerous mistakes with Tippex.
In the first episode of the 2010-2011 series, the presenters branded the Stig a traitor, with James May declaring his true name to be Judas Iscariot. In a later challenge in which the presenters had to take part in a mock drive-by shooting, the targets used were cardboard cut-outs of the Stig—which, on his turn, Hammond turned around to take the specific opportunity to "shoot [the Stig] in the back!"