Specialty Fashion Group Limited (SFH), formerly Miller's Retail Limited (MRL), is a specialty fashion multi-branded women's apparel retailer and brand owner, tailored mostly to women of various ages and sizes. The company operates the Millers, Crossroads, Katies, Autograph, City Chic, and Queenspark branded stores. Most stores are located on the Eastern seaboard, with the rest throughout Australia and NZ. Its strategy is to focus on the value end of the market. The company increased the net number of stores by 30 in 2009 to a total of 843 stores.