But the Cameroons were also mesmerised by the achievement of Tony Blair in keeping the Tories out of power for so long. They thought (wrongly) this was because Blair showed himself so much in tune with non-judgmental, multicultural Britain which wore its heart on its sleeve.
By contrast, the Tories were painted by the media as heartless, racist and selfish - "the nasty party". So to rebrand the Tories as "nice", the Cameroons espoused gay rights, let their hearts bleed for criminals and imposed radio silence over Britain's uncontrolled rates of immigration.
The result has been that millions of conservative voters have been brutally abandoned. This great swathe of Middle Britain wants a halt to immigration, the restoration of the powers of self-government ceded to the EU (on which Cameron is seen to have broken a promise), and an end to the onslaught on British national identity and morality through "politically correct" reverse discrimination against majority values.
But in today's Conservative Party they find merely a pale-blue imitation of Labour. Not only do such voters feel betrayed; worse still, they don't even trust the Tories to be true to the image they are now projecting.