Over the years our suppliers/retailers have been playing games by reducing the size of the contents of things that we buy.
Ever week we are seeing new items being reduced in size including statements that this is what the customers wanted!
For many decades ice cream was available in two and four litre containers.
You may have noticed that Peters have been advertising their "Entice" Ice Cream on television during the past week.
In this weeks IGA catalogue; the quantity is now 1.8 litres described as "New Look", "New Range" and "New Flavour"
I have started this forum for ASF members to share and report their experiences and observations of suppliers resizing packaged goods.