Well hello to all and sundry. I am sure that most of you have been manipulated by the mass media in some way or another. You have purchased something because a TV/radio/newspaper/internet advert told you to in some subliminal way.
I am in the throes of starting a building company (housing residential project home style) I have the nuts and bolts down pat. THIS IS NOT WHAT I AM LOOKING FOR. I am looking for input on what makes you buy a product ie what do you respond to in the way of advertising? Gimmicks? Giveaways? Service? What are you looking for?
REMEMBER this is a HOUSING BUILDING COMPANY !!!! I am looking for advertising "hooks" to do specifically with the building industry. Can you please write your thoughts on what direction I should take in the way of "advertising" a "specialised" form of media and product. I know what media works for what reason, so I am not looking for advice on what media works best.
Feel free to PM me if you think you have a winner that requires further investigation.
To give you some direction .... the building company is to be called HOME BUILDING CORPORATION Pty Ltd T/as "Voyager Homes"
Feel free to write a 15 second radio advert. Write a script for a 30 second TV segment. Knock yourselves out with ideas !! OPen to all submissions.
I have not spoken to Joe Blow about if there could be a "prize or monetary reward" if advertising material is used in campaign? I am more than happy to come to some agreement.