We operate a family business in the home improvements industry.
This is a vey successful business that employs approximately 30 people, with a turnover approaching 5 million per annum.
We advertise extensively and have a budget of around 15k per month.
Had a visit from our Yellow pages consultant about a month ago to discuss our internet advertising. We were on a $500 per month plan called click manager. This has worked very well for us for the last couple of years, and a search on google using keywords always put us on the front page.
We were advised that the current campaign at $500 per month would now finish and be replaced with a new product at a cost of $2100 per month
The new product would guarantee a search result placement on page one in the top 3 results. Our old $500 plan always put us near the top anyway.
But we were advised that the old plan is no longer available to us.
I refused to participate in their $2100 per month plan, and the end result is that our ads have disappeared off the front page and in fact are now back on page34. Ouch!!!! This will cost us a lot of business.
So my question to internet savvy persons - How do we get back onto the front page of an internet search? We do not want to give in to their (IMO) outrageous pricing.
What alternatives do we have for internet advertising? Any advice would be much appreciated.