Evening all, just thought I would open a discussion on a technique that seems to be used quite frequently in the media - fear.
Whilst at the train station today; I was quite shocked as to find new campaign posters about how understaffed the stations were. The images depicted in the posters were designed to instill fear, such as the lonesome young lady sitting at the station at night - with a rather unsavory character looking over at her.
This new campaign got me thinking; is the use of fear in the media ethical, moral - or simply right? TAC commercials for speeding - a mere 5kmph over the limit results in a child's death ... Cigarettes, alcohol, you name it; they're trying to make us afraid of it.
... I mean, gosh - life is hard enough for those of us with anxiety! Without the irrational fears being validated by government organizations.
Please share your thoughts.